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New pricing for Protective%%®%% Lifetime Assurance UL
December 16, 2024
Protective is committed to continually reviewing our pricing to maintain competitiveness and deliver on our promises. As the result of a recent review, we are repricing Protective Lifetime Assurance UL in all states except New York, effective December 16, 2024.

 

Reprice details

  • Target premiums, minimum monthly premium rates, and secondary minimum monthly premiums will increase an average of 2.5% for males and an average of 3.5% for females.
  • Current credited rate will increase to 5.0%.

Transition rules

  • For ticket business: Applications must be signed and received on or before January 13, 2025 to retain old rates.
  • Any application in underwriting on December 16, 2024 will retain the rates they were initially quoted.

While prices are changing, the quality and value of our products remain the same. You can remain confident offering Protective Lifetime Assurance UL, as it provides the stability of guaranteed lifetime coverage, and guaranteed death benefit protection.


For more information about Protective Lifetime Assurance UL, please contact us.

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We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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