Skip to Content
Graphic hero blue
Graphic hero blue

Universal life insurance offers flexible lifetime protection and more

It’s the lifetime protection and flexibility of universal life insurance that attracts many clients to this type of coverage. Our universal life products offer all this, plus predictable features and extras to help you deeply serve clients and protect their goals.

Why offer universal life insurance?

Your clients who want permanent protection with flexible options will enjoy these benefits:
Coverage that lasts a lifetime
Lifetime death benefit coverage can protect clients’ loved ones for the long term.
Predictable premiums and features
Clients know what to expect from their policy’s premiums, benefits and coverage lengths.
Cash value potential
Some policies offer cash value that grows tax deferred, which clients can access for future expenses.
Extras for additional flexibility
Optional and built-in features give clients more choices to protect their goals now and down the road.

Compare different types of universal life insurance

Get a quick overview of two types of universal life insurance and considerations for each one.
Traditional universal life insurance
Can come with a variety of options but typically offers cash value, flexible premium payments and lifetime coverage

Key highlights

  • Lifetime death benefit coverage
  • Flexible premiums
  • Minimum guaranteed interest rate
  • Cash value growth potential and access


  • May be more expensive than term life insurance
  • Can be more complex as options and features are introduced
  • Interest rates may not be as high as with other types of cash value life insurance
Variable universal life insurance
Premium payments can be allocated among different investment options to offer the potential for even greater cash value accumulation

Key highlights

  • Lifetime death benefit coverage
  • Flexible premiums
  • Cash value growth potential and access
  • Cash value is invested without the limit of a cap


  • Investment expenses apply
  • Policy has downside risk if investment options lose value
  • Clients may have to pay higher premiums to keep their policy in force
A financial professional presenting the benefits of indexed universal life insurance to a husband and wife
Consider universal life insurance for a client with:
  • Long-term protection goals 
  • Death benefit coverage needs 
  • A desire for flexible premiums
  • A desire to access extras like chronic illness coverage or cash value growth potential

See how our universal life products can protect your clients’ goals

Explore our universal life insurance products, each offering different features and benefits to protect a wide range of client goals.
A couple enjoying time with their grandchildren, knowing they are protected with Protective Advantage Choice universal life insurance.
Protective Advantage Choice℠ UL
Help clients reach their goals with guaranteed death benefit protection and cash value growth potential based on market performance.
A young family enjoying time together, knowing they are protected with Protective Strategic Objectives II variable universal life insurance.
Protective%%®%% Strategic Objectives II VUL
Our VUL offers powerful cash value growth potential for clients who are seeking death benefit protection and the ability to fund future goals.

Other related topics

A father holding his young daughter and smiling, knowing they are protected with term life insurance
Term life offers simple, affordable protection for a certain time
A father helping his children measure their growth, knowing his family is protected with variable universal life insurance.
Variable universal life for maximum growth potential
A grandmother, mother and child enjoying time together, knowing they are protected with life insurance from Protective
Life insurance protection your clients can count on

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.