Understanding the basics of life insurance
Life insurance is unknown territory for a lot of clients, so starting with the basics is key to your goals-based approach. Use this information to drive clarity and more deeply serve clients.
Common uses for life insurance
Life insurance can provide financial support for your clients' loved ones in so many ways. Consider these valuable applications:
Choosing between term or permanent coverage
Life insurance not only caters to different goals, but also different coverage lengths. Here’s a quick comparison between term and permanent solutions to match up with your clients’ timing needs:
Be on the lookout for these life insurance triggers
If a client mentions any of these life events, it could be a clue that they need new or updated life insurance coverage.
No matter their protection needs, we have you covered.
Explore our product categories to learn more about different types of life insurance and find a solution that best matches your clients’ unique goals.
Term life
Universal life
Variable universal life
Other related topics
Why life insurance is important to clients and you
Life Check Up to assess clients' protection and changing needs
Resources to support your client conversations
We’re here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
*Withdrawals and unpaid loans will reduce the cash value and death benefit of the policy.
Investors should carefully consider the investment objectives, risks, charges and expenses of the applicable variable universal life insurance policy and its underlying investment options before investing. This and other information is contained in the prospectuses for the applicable variable universal life insurance policy and its underlying investment options. Investors should read the prospectuses carefully before investing. Prospectuses may be obtained by contacting Protective at 800-265-1545.
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