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A father holding his young while sitting outdoors in front of his computer.
A father holding his young while sitting outdoors in front of his computer.

Making the case for life insurance

Everyone has something to protect. That’s why it’s so important to connect clients to life insurance that secures the goals that matter most to them – regardless of their age, income or life stage. We’re committed to helping you deeply serve clients and supporting your business along the way.

Why life insurance is important to your clients, and you

The fact is, more than 30% of households would feel adverse financial impacts within one month if a primary wage earner died.¹ By selling life insurance, you help give clients the security and protection they deserve – with added benefits for you and your business.
 A financial professional sharing life insurance information with her clients.
Security for your clients:
  • Financial security
  • Protection for their family
  • Peace of mind
  • Income replacement for lost salary
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Benefits for you and your business:
  • Stronger client trust and retention
  • Additional revenue stream
  • Cross-selling opportunities
  • Potential to earn incentives

Secure clients’ goals with protection that’s right for them

Help your clients secure their unique goals and offer them protection that makes a real impact on their lives. Explore our life insurance solutions to get started.
A father holding his young daughter and smiling, knowing they are protected with term life insurance
Term Life
We offer simple and affordable term life to help clients secure the protection they need for a specific period of time.
A woman smiling knowing she is protected with universal life insurance.
Universal Life
Our UL solutions offer lifetime protection and flexible options for clients’ unique goals, plus potential cash value growth.
A father helping his children measure their growth, knowing his family is protected with variable universal life insurance.
Variable Universal Life
Our VUL blends protection, flexibility and maximum cash value potential for clients to use in their lifetime or as a legacy.

Other related topics

A financial professional helping a young family apply for life insurance.
Understanding the basics of life insurance
A financial professional conducting a life insurance needs check up with a client
Life Check Up to assess clients' protection and changing needs
Financial professionals discussing strategies to grow their business.
Learn how working with us can grow your business

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.

¹ Insurance Barometer Study, Life Happens and LIMRA, 2021