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Our latest reprice of Protective%%®%% Classic Choice term
May 1, 2024

We're excited to announce we've lowered our Protective® Classic Choice term prices once again.

We believe products should be easy to understand and easier to recommend. That's why we continue to improve our term product to maximize its value for clients everywhere.


Transition Rules:

  • For paper business: applications must be signed and received on or before May 15, 2024.
  • For electronic ticket business: applications must be signed and received on or before May 29, 2024.
  • Any application in Underwriting on May 1, 2024, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does not have a rate change, but the plan codes are changing so they will follow the above rules.

Reach out to your representative today to see how we're helping customers achieve the protection they deserve.

We’re here for you
We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
Protective Classic Choice (TL-21) is a term life insurance policy issued by PLICO in all states except New York where it is issued by PLAIC (TL-21-NY). Policy form numbers, product features, and availability may vary by state. Benefits adjusted for misstatement of age and sex. All payments and guarantees are subject to the claims-paying ability of the issuing company.

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