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Our latest reprice of Protective%%®%% Classic Choice term
February 3, 2025
We've lowered our Protective® Classic Choice term prices once again.

We believe products should be easy to understand and easier to recommend. That's why we continue to improve our term product to maximize its value for clients everywhere:


Transition Rules:

  • For paper business: applications must be signed and received on or before February 17, 2025.
  • For electronic ticket business and direct writers: applications must be signed and received on or before March 3, 2025.
  • Any application in Underwriting on February 3, 2025, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does NOT have a rate change, however the plan codes are changing, so they will follow the above rules.

Reach out to your representative today to see how we're helping clients achieve the protection they deserve.

We’re here for you
We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
The Protective trademarks, logos and service marks are property of Protective Life Insurance Company and are protected by copyright, trademark, and/or other proprietary rights and laws.

Protective Classic Choice (TL-21) is a term life insurance policy issued by Protective Life Insurance Company, located in Omaha, NE, except in New York, where it is issued by Protective Life & Annuity Insurance Company, located in Birmingham, AL. Policy form numbers, product features, and availability may vary by state. Consult the policy benefits, riders, limitations, and exclusions. Subject to underwriting. Up to two-year contestable and suicide period. Benefits adjusted for misstatement of age and sex. All payments and guarantees are subject to the claims-paying ability of the issuing company.

Protective is a registered trademark and Classic Choice is a trademark of Protective Life Insurance Company.

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