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Our latest reprice of Protective%%®%% Classic Choice Term
June 16, 2025
We've lowered our Protective® Classic Choice Term prices once again. Maximizing our term life insurance with value and faster turnaround times with Protective Velocity is our commitment to you. In addition, we now offer faster term protection for even more people—check out our new underwriting improvements for clients 50 and under who are seeking up to $1 million in coverage.

Transition Rules

  • For paper business: signed applications must be received on or before June 30, 2025.
  • For electronic ticket business: applications must be signed and received on or before July 11, 2025.
  • Any application in Underwriting on June 16, 2025 may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does NOT have a rate change, however the plan codes are changing, so they will follow the above rules.

We’re here for you

We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
The Protective trademarks, logos and service marks are property of Protective Life Insurance Company and are protected by copyright, trademark, and/or other proprietary rights and laws.

Protective Classic Choice (TL-21) is a term life insurance policy issued by Protective Life Insurance Company, located in Omaha, NE, except in New York, where it is issued by Protective Life & Annuity Insurance Company, located in Birmingham, AL. Policy form numbers, product features, and availability may vary by state. Consult the policy benefits, riders, limitations, and exclusions. Subject to underwriting. Up to two-year contestable and suicide period. Benefits adjusted for misstatement of age and sex. All payments and guarantees are subject to the claims-paying ability of the issuing company.

Protective is a registered trademark and Classic Choice is a trademark of Protective Life Insurance Company.

WEB.5880863.06.25