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Our latest reprice of Protective%%®%% Classic Choice term
August 11, 2025
We've lowered our Protective® Classic Choice term prices once again. As part of our commitment to lead the way with term life insurance, we’re delivering more value and faster turnaround times with Protective Velocity. In addition, we now offer faster term protection for even more people—check out our new underwriting improvements for clients 50 and under who are seeking up to $1 million in coverage.

 

Transition Rules

  • For paper business: signed applications must be received on or before August 22, 2025.
  • For electronic ticket business: applications must be signed and received on or before September 5, 2025.
  • Any application in Underwriting on August 11, 2025 may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does NOT have a rate change, however the plan codes are changing, so they will follow the above rules.

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We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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Welcome to Protective

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Protective Classic Choice (TL-21) is a term life insurance policy issued by PLICO, except in New York, where it is issued by PLAIC. Policy form numbers, product features, and availability may vary by state. Consult the policy benefits, riders, limitations, and exclusions. Subject to underwriting. Up to two-year contestable and suicide period. Benefits adjusted for misstatement of age and sex. Classic Choice is a trademark of PLICO.

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