Skip to Content

Our latest reprice of Protective%%®%% Classic Choice term

January 17, 2023


We're excited to announce we've lowered our Protective® Classic Choice term prices once again.


We believe products should be easy to understand and easier to recommend. That's why we continue to improve our term product to maximize its value for clients everywhere.


Transition Rules:

  • For paper business: applications must be signed and received on or before January 31, 2023.
  • For electronic ticket business: applications must be signed and received on or before February 14, 2023.
  • Any application in Underwriting on January 17, 2023, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • This reprice includes Protective Classic Choice term products sold in New York.

We are also pleased to announce that the Waiver of Premium rider and Accidental Death Benefit rider are now available with Protective Classic Choice term in New York.


Reach out to your representative today to see how we're helping customers achieve the protection they deserve.

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
The Protective trademarks, logos and service marks are property of Protective Life Insurance Company and are protected by copyright, trademark, and/or other proprietary rights and laws.

Protective Classic Choice (TL-21) is a term life insurance policy issued by Protective Life Insurance Company, located in Nashville, TN. Policy form numbers, product features, and availability may vary by state. Consult the policy benefits, riders, limitations, and exclusions. Subject to underwriting. Up to two-year contestable and suicide period.

Benefits adjusted for misstatement of age and sex. All payments and guarantees are subject to the claims-paying ability of Protective Life Insurance Company.

Protective is a registered trademark and Classic Choice isa trademark of Protective Life Insurance Company.

WEB.4201185.09.22