Product news that matters to your clients and your business
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10/13/2025
Reprice update for Protective%%®%% Strategic Objectives II VUL
As part of our commitment to helping you better serve your clients, we're informing you of updated pricing and underwriting enhancements on Protective Strategic Objectives II VUL effective October 13, 2025.
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10/13/2025
Updates and enhancements to Protective%%®%% Strategic Objectives II VUL
Protective Strategic Objectives II VUL now features an optional Extended No-Lapse Guarantee Rider, offering stronger guarantees, no investment restrictions and added protection against market volatility.
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09/29/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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08/11/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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08/11/2025
Lower Prices for Protective%%®%% Lifetime Assurance UL
Protective is committed to staying competitive and delivering on our promises. As the result of a recent review, we’re pleased to announce that we’ve lowered prices for Protective Lifetime Assurance UL.
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06/16/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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05/01/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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04/17/2025
Upcoming fund updates for Protective%%®%% Strategic Objectives II VUL
Discover the latest changes to the Protective Strategic Objectives II VUL, effective May 1, 2025, including fund additions, removals and rebalancing.
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01/24/2025
Reflecting on our accomplishments in 2024. Together.
Though we’ve entered a new year, let’s take a moment to reflect on all the great accomplishments we made in 2024. Thank you for your hard work and support.
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12/16/2024
New pricing for Protective%%®%% Lifetime Assurance UL
Protective is committed to continually reviewing our pricing to maintain competitiveness and deliver on our promises. As the result of a recent review, we are repricing Protective Lifetime Assurance UL in all states except New York, effective December 16, 2024.
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