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3 ways to meet more client needs — and strengthen your business

Meeting the full range of your clients' protection needs can strengthen your relationships and your business. But expanding your product offering can feel challenging. We're here to help make it easier, every step of the way.


When you work with one reliable protection carrier, you can expand your product offering while staying focused on your clients and your business. Here are three easy ways you can protect more people, add efficiency to your processes and grow your sales with our portfolio of strong permanent solutions.


#1 Maximize value for unique protection needs
#2 Add speed and efficiency to the process
#3 Work with a protector you can count on
Protecting what matters together



#1 Maximize value for unique protection needs

Every client has different goals and needs in life, so there's no one-size-fits-all protection solution. That's why we offer a strong life insurance portfolio to help you connect more people to protection that's right for them.


Our solutions are designed to be competitive and maximize value—and are proven by our top recognition from Forbes AdvisorOpens in a new tab and USA TodayOpens in a new tab. Explore each of our permanent solutions below, together covering the full range of your client's protection needs.

Client fit
Key benefit
Clients who want a lifetime death benefit and added flexibility to cover life’s uncertainties
Strong lifetime protection plus flexible premium options, cash value growth potential and a return of premium endorsement
Affluent clients with a higher risk tolerance who want strong accumulation potential and protection
Powerful cash value growth potential fueled by quality funds and no "guarantee fees," plus flexible protection

#2 Add speed and efficiency to the process

When you've matched a client to the right protection solution, the last thing you want is for added time or complexity to hinder the new business process. We can help you clear the path to more paid cases with Protective Velocity.


Velocity is a suite of digital solutions designed for an easy, convenient and seamless application experience for you and your clients. Take advantage of Velocity's capabilities at each step of your new business process:


#3 Work with a protector you can count on

We understand the protection solutions you offer are only as reliable as the carrier behind them. You and your clients can feel assured that we'll be there when you need us most, thanks to the strength of our history and financial stability.


We're not new to the world of life insurance; we've put people first and delivered on our promises for more than 110 years. In those years we've grown to protect 14 million people—and counting—across all our solutions.


Our commitment to being a strong protector is demonstrated by our:

  • High ratings from independent ratings organizations¹
  • $4.9 billion claims and payouts to 94,000+ customers
  • $1 trillion life insurance in force
  • $113.2 billion in total assets

Protecting what matters together

Protecting your clients and strengthening your business can be easier when you count on one protector for competitive solutions, efficient business processes and financial stability. Let's work together to put your success within reach. Contact your Protective representative to learn more about our offering and for dedicated support along the way.

We’re here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
WEB.5243495.10.23

¹ An insurance rating is an opinion of the rating agency of the insurance company's financial capacity to meet the obligations of its insurance policies in accordance with their terms. Each of the independent rating organizations that rates Protective has assigned its rating based on a variety of factors, including the company's operating performance, asset quality, financial flexibility, and capitalization. A rating is not a recommendation to purchase, sell, or hold insurance contracts. Ratings are subject to change at any time. The insurer may have paid a fee to the rating agency.