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Introducing Protective%%®%% Lifetime Assurance Universal Life and Edward Jones Permanent Life Platform
November 6, 2024
Protective Lifetime Assurance UL, a competitive guaranteed lifetime protection product, will soon be available.

Coming soon as part of the Protective® permanent portfolio, Protective® Lifetime Assurance UL is the latest offering in our shared commitment to competitive and valuable life insurance solutions. This guaranteed lifetime protection product is simple, reliable and affordable, making it a competitive option to help you meet your clients' needs.


In the coming weeks, both Protective Lifetime Assurance UL and Protective® Strategic Objectives II VUL will be available via the Edward Jones Permanent Life Platform. Details regarding the Permanent Life Platform can be found on JonesLink at WEB6003211.


Please note that Protective Advantage ChoiceSM UL will be withdrawn from sale upon the introduction of Protective Lifetime Assurance UL.


Protective Advantage Choice UL transition rules:

  • Applications for Protective Advantage Choice UL must be signed and received on or before November 18, 2024, to receive this product.
  • Applications for Protective Lifetime Assurance UL must be signed and received on or after November 19, 2024, to receive this product.

If Protective Lifetime Assurance UL is desired, and a Protective Advantage Choice UL application was signed and submitted prior to November 19th, an amendment to switch to Protective Lifetime Assurance UL will be required with an owner signature on delivery.


Overview


Protective Lifetime Assurance UL is a competitive, cost-effective solution that's built for life. Key features include:

  • Low-cost, guaranteed lifetime coverage with level premiums
  • Return of premium available, starting at the end of year 10 at no additional cost
  • Optional ExtendCareSM rider to help offset the costs of a chronic illness

With low-cost, level premiums, return of premium available after 10 years and the optional ExtendCare rider, Protective Lifetime Assurance UL allows you to meet more client needs with guaranteed coverage that's built for life. Plus, the Edward Jones Permanent Life Platform makes electronic submissions easy.


Tailor client coverage with our optional rider and endorsement


By pairing Protective Lifetime Assurance UL with the ExtendCare rider, clients may affordably alleviate the financial burden they may experience if they become chronically ill. This rider allows you to provide clients with additional value and a comprehensive plan that includes guaranteed death benefit coverage and financial protection.


The return of premium endorsement will pay policyholders 25% of all premiums paid to date if they choose to fully surrender their coverage on or after the 10th policy anniversary.


As always, we value your continued partnership and look forward to helping you best serve your clients. We encourage you to explore the Protective Lifetime Assurance UL webpage.

We’re here for you
We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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